Wednesday, August 31, 2011

Thesis Statement

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Scotch tape has many uses, each one even better than the rest; from paper to holding a huge load of hay on a truck, the creators of scotch tape have apparently found the most adhesive and strong tape known to man.

The magic scotch tape is truly magical; from holding pictures up on a wall to withholding a gigantic load of hay from falling off of a truck, the uses seem to be endless.

Tuesday, August 30, 2011

Masculinity




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Car advertisements. Who hasn't seen them? Every car is the best, every dealer says that their cars are rated 5 stars by so and so, nothing could be wrong with their car. Mitsubishi uses ethos to establish their authority through the visual of horses actually being the machine that run their cars. This establishes authority because a horse is a majestic, strong animal with a lot of power. The establishment of authority is a great example of ethos in this advertisement. The writing on the picture on the left side says "It's More than Technology. Its Instinct." This is an example of logos because Mitsubishi is saying that it is reasonable to believe that this car is something you should buy. Pathos is a great example because the colors of the car/wall/floor are all in complements with each other, so them being close in comparison to each other brings your attention to the center of the advertisement, making you see the horses also, and you know that you as a potential car buyer make the connection that Mitsubishi is attempting to show off the masculinity of the car.  Another example of pathos is the appeal to emotions because many females are fans of horses. Not trying to stereotype, but it is the truth.... Also the advertisement appeals to males because the car is a car that looks powerful, and a man loves to be powerful. Every guy knows that it is true, no guy will admit it though. Kairos is not to much of a factor in this picture though, there is not truly a right time and place to sell the idea of buying a car to anyone. The appeal of this advertisement causes the viewers to want to pursue more information about the car that is being shown.

Thursday, August 25, 2011

A Photo Album Throughout the Day



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"He doesn't have Facebook"
Everyday, we see pictures, ad's, billboards, brand names, and many other images that influence our lives. We go to certain restaurants that we recognize from their logo, buy certain brands because it's a popular item, and etc. Facebook, Twitter, and other social networks are recognized by basically everyone, you're considered a hermit if you don't have a Facebook! 
The world is gradually coercing into a world of visual images, everything that we do we connect with a image in our head, an image from the computer, television, and multiple other places. The world is graduating into  an electronic world, where digital images are what we connect with our personal favorites, whether it be food, clothing, or just the miscellaneous other items that we need throughout the day. Many of these images, like a restaurant's image, makes it more effective because if you're like me, the thought of food and thinking of eating at certain restaurants makes you become starved!!! The freshman 15 may be all too real for me this year.... True statement. 
It seems that if you are a college student, high schooler, heck even in elementary school, you are connected to the internet. This connection is helping companies get the word out on their products, from commercials on YouTube to ad's on Facebook, the world is becoming technologically savvy. Take some time to look at this video I stumbled upon one day, it's a true reality of how the world may look in years close to come. A World Made of Glass